1. Introduction and General Terms
Ultra Surefire is committed to protecting your personal information when you are using our services. We want our services
to be safe and enjoyable environments for our audience.
In order to provide you with the full range of Ultra Surefire services, we sometimes need to collect information about you.
- what information Ultra Surefire may collect about you;
- how Ultra Surefire will use information we collect about you;
- when Ultra Surefire may use your details to contact you;
- whether Ultra Surefire will disclose your details to anyone else;
- your choices regarding the personal information you provide to us;
Ultra Surefire is committed to safeguarding your personal information. Whenever you provide such information, we are legally
obliged to use your information in line with all laws concerning the protection of personal information, including the Data
Ultra Surefire websites contain hyperlinks to websites owned and operated by third parties. These third party websites have
their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information
you submit or is collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for
the privacy practices of such third party websites and your use of such websites is at your own risk.
2. What information will Ultra Surefire collect about me?
When you participate in, access, or sign up to, any of our services, activities or online content, such as newsletters, competitions,
live chats, message boards, telephone or e-mail Ultra Surefire, or create an account using any of our online registration
systems we may receive personal information about you. This can consist of information such as your name, email address,
postal address, telephone or mobile number, depending on the activity.
By submitting your details, you enable Ultra Surefire (and where applicable its contractors) to provide you with the
services, activities or online content you select.
Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal
information (e.g. if you're sending in a job application we may need to receive additional personal information). When
we do this, we will provide further information as to why we are collecting your information and how we will use it.
number that can uniquely identify a specific computer or other network device on the internet) from visitors to any of
the Ultra Surefire websites.
3. How will Ultra Surefire use the information they collect about me?
Ultra Surefire will use your personal information for a number of purposes including the following:
- to provide our services, activities or online content and to deal with your requests and enquiries;
- for "service administration purposes", which means that Ultra Surefire may contact you for reasons related to the service,
activity or online content you have signed up for, as set out in paragraph 4 below (e.g. to provide you with password
reminders or to notify you that a particular service, activity or online content has been suspended for maintenance);
- to provide you with information about our services, activities or online content;
- to use IP addresses to identify the location of users to establish the number of visits from different countries and
their areas and to determine the statistical use of our websites, including, user numbers, unique user numbers, page
views, hits, browser types, page rankings, search engines used, search phrases used, platforms and browser types.
This information is statistical and will only be used by representatives of Ultra Surefire for the further enhancement
of the online services that we offer.
- to analyse and improve the services offered on Ultra Surefire websites.
- to provide you with the most user-friendly navigation experience. Ultra Surefire may also use and disclose information
in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
- Where Ultra Surefire proposes using your personal information for any other uses we will ensure that we notify you first.
You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information
for purposes other than those listed above.
4. When will Ultra Surefire contact me?
Ultra Surefire may contact you:
- in relation to any service, activity or online content you have signed up for in order to ensure that Ultra Surefire
can deliver the services to you;
- where you have opted to receive further correspondence;
- in relation to any contribution you have submitted to Ultra Surefire, e.g. on the Ultra Surefire Blog, message boards
or via other social media channel;
- to invite you to participate in surveys about Ultra Surefire services (participation is always voluntary); and
- for marketing purposes, however will always provide you with an opt-out option.
5. Will Ultra Surefire share my personal information with anyone else?
We will keep your information confidential except where disclosure is required or permitted by law (for example to government
bodies and law enforcement agencies). Generally, we will only use your information within Ultra Surefire.
However, sometimes Ultra Surefire uses third parties to process your information. Ultra Surefire requires these third
parties to comply strictly with its instructions and Ultra Surefire requires that they do not use your personal information
for their own business purposes, unless you have explicitly consented to the use of your personal information in this
way or have entered into a contract with Ultra Surefire Ltd.
6. What if I am a user aged 16 or under?
We do not interact with anyone aged under 16.
7. How long will Ultra Surefire keep my personal information?
We will hold your personal information as set out in our Data Retention Policy.
8. Can I find out what personal information Ultra Surefire holds about me?
Under the General Data Protection Regulation (EU) 2016/679 you have the right to request a copy of the personal information that Ultra Surefire holds
about you and to have any inaccuracies corrected. (We charge £15 for information requests and require you to prove
your identity with 2 pieces of approved identification). We will use reasonable efforts to supply, correct or delete all applicable
personal information about you on our files.
9. What if I am accessing Ultra Surefire websites from outside the UK?
www.ultrasurefire.co.uk is published in the UK by Ultra Surefire. All personal information submitted by
the terms of UK law.
10. Cookies Policy - Information Ultra Surefire collects from you
a. What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone
(referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website
can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser
only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.
Many websites do this whenever a user visits their website in order to track online traffic flows (statistics).
On Ultra Surefire websites (
www.ultrasurefire.co.uk) cookies record information about your online preferences and allow us to tailor the websites
to your interests.
Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not
to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to
that user and accordingly they may not be able to take full advantage of all of the website's features. Each browser
is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
During the course of any visit to an Ultra Surefire website, the pages you see, along with a cookie, are downloaded
the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see,
and finding, the cookie left there on the last visit.
Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better
user experience. For example, if on a previous visit you went to our services pages, we might find this out from your
cookie and highlight service information on your second and subsequent visits.
c. Third Party Cookies on Ultra Surefire pages
Please note that during your visits to Ultra Surefire websites you may notice some cookies that are not related to Ultra
Surefire. When you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with
cookies from these websites. Ultra Surefire does not control the dissemination of these cookies. You should check the
third party websites for more information about these.
d. Ultra Surefire cookies and how to reject cookies?
A list of the main cookies that the Ultra Surefire websites set (and what each is used for) together with ways to minimise
the number of cookies you receive can be found on paragraph 11.
11. How to control and delete cookies
or block the cookies which are set by Ultra Surefire websites, or indeed any other website, you can do this through your
browser settings. The Help function within your browser should tell you how.
Please be aware that restricting cookies may impact on the functionality of Ultra Surefire websites.
If you wish to view your cookie code, just click on a cookie to open it. You'll see a short string of text and numbers. The
numbers are your identification card, which can only be seen by the server that gave you the cookie.
For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
11.1. Third Party Cookies
To support our services, we sometimes embed photos and video content from websites such as YouTube and Flickr. As a result,
when you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from
these websites. Ultra Surefire does not control the dissemination of these cookies. You should check the third party
websites for more information about these.
Ultra Surefire uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in
order to evaluate your use of website(s) and compile reports for us on website activity.
Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information
to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data held by Google.
By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set
For more information on the cookie set by Google Analytics, including information on how to opt out please go to:
11.2. List of the main Ultra Surefire cookies
This is a list of the main cookies set by the
www.ultrasurefire.co.uk website, and what each is used for:
This set of cookies third party cookies supplied by addthis to enable you to share our content via social networks such as
facebook, twitter and linked in, these cookies are required to enable logins to each network.
This cookie stores a session ID for users who have not registered and logged in to the website to view standard website content.
This cookie is set by ASP.NET and stores the identifier of the currentuser's session i.e. Every time a user visits the website,
they have a unique session ID. This stops page requests from being seen as independent requests, but part of a string
of requests. This lasts for the user's current session only. A session is defined as the period of time that a unique
user interacts with a Web application.
This cookie is generated by ASP.NET MVC and is designed to protect our website against malicious form post attacks.
The __utma Cookie
This cookie is what's called a "persistent" cookie, as in, it never expires (technically, it does expire…in the year
2038). This cookie keeps track of the number of times a visitor has been to the site according to the cookie, when their
first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate
statistics such as visits per day.
The __utmb and __utmc Cookies
The B and C cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time
when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site.
__utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires.
The __utmz Cookie
__utmz keeps track of where the visitor came from, what search engine they used, what link they clicked on, what keyword
they used, and where they were in the world when they accessed a website. It expires in 15,768,000 seconds – or,
in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit
for a Goal Conversion.
The _ga Cookie
This cookie is used by Google Analytics to distinguish users, it has an expiration time of 2 years
The _gat Cookie
This cookie is used by Google Analytics to reduce the amount of requests sent. It has an expiration time of 10 minutes
The _gid Cookie
Registers a unique ID that is used to generate statistical data on how the visitor uses the web site.
Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing
This is a functional administration cookie that really only affects logged in users and administrators of the website, ensuring
that the correct mode "edit mode" is the default setting for making website changes.
This cookie identifies the last page that was visited.
This cookie stores a session ID for users who have not registered and logged in to the website to view standard website content.
Stores user location to deliver country specific content.
This cookie is used to identify when the cookie directive warning should be displayed to a new visitor when they enter the
website. It will continue to show until the user accepts the notice.
This is the cookie popup that enables cookies when you accept them.
This is our contact form that fires a cookie on submission
to Ultra Surefire. The date of the most recent revisions will appear on this page. If you do not agree to these changes,
you by placing a prominent notice on the website.
Directors of Ultra Surefire Ltd
Barnes Wallis Court